For blue-collar service businesses

Systems + simple AI
for more profit, less chaos.

We help security, pool, HVAC, cleaning and other field-service companies tighten operations, clean up systems, and use practical AI so every truck and crew makes more.

Built by a service-business operator
Plain talk, field-tested systems, no corporate buzzwords.
+15–35% Profit per truck / route
less 10–20 hrs Owner firefighting each week
< 90 days To clear, measurable wins
Built around real-world experience in security, pools, and other field services.
Client logo
Client logo
Client logo
Owner wins

More money from the same trucks and people.

We judge success by profit, workload, and how often your phone blows up; not by pretty reports.

Revenue +10–30% From better pricing, packaging, and follow-up.
Profit +5–10 pts From job costing and route design.
Owner time 10–20 hrs Shifted from chaos to leading.

“We stopped guessing which contracts made money. Within a quarter the worst ones were fixed or gone, and my week finally felt under control.”

Owner, multi-site service business

Most service shops struggle because:

  • Pricing doesn’t match the real work on-site.
  • Schedules live in texts, group chats, and someone’s head.
  • The owner is the only “system” holding everything together.

We clean that up so the business runs smoother and pays you better, even when you’re not there.

What we build

Three simple levers: ops, leads, and AI.

All tailored to blue-collar service companies that run crews in the field.

Operations & Job Flow

Make work move cleanly from first call to final invoice.

  • Intake, scheduling, and route flow
  • Checklists and SOPs that match real jobs
  • Job costing by contract, route, and crew

Lead & Sales Systems

Start bringing in the right work and ditch the busy work that costs you money, wastes your time, and holds your team back from growing.

  • Qualify out low-value jobs and time-wasters
  • Simple follow-up so good bids don’t fall through the cracks
  • Lightweight CRM and scorecards your team will actually use

Practical AI & Automation

Let AI handle the boring stuff so people handle the important stuff.

  • AI phone / text helpers for common questions
  • Drafted quotes, emails, and job notes
  • Daily summaries and alerts from your tools
How it works

Short, focused, and built around your crew.

Three steps, usually over 3–6 months, with clear wins along the way.

1

Quick ops review

We look at how your business operates from calls, routes, overtime, and key numbers; calling out the biggest leaks and opportunities.

2

Fix high-impact spots

We tighten job flow, schedule, and pricing, then plug in AI and reporting where it makes life easier, not harder.

3

Hand-off and support

We document everything, train your team, and stay on for light ongoing support if you want it.

Who we help

Owners who want a calmer, more profitable shop.

Security, Pool Maintenance, HVAC, Cleaning, Landscaping, and other field-service companies from mid six figures to a few million in revenue.


You’re a good fit if:

  • You have a 5 year vision but no actionable plan.
  • You’re passionate about your business and industry.
  • You want simple systems your team will actually use.

If that sounds like you, take time to apply for a free 15 minute to learn how we can help you and your company.

Questions

Quick answers for busy owners.

Here’s what most people ask before they start.

Do I need a bunch of new software?

No. We start with what you already use; spreadsheets, job software, CRM, and only add tools or AI where they clearly help.

How much time will this take me?

Expect 1–2 hours a week from you. We do most of the heavy lifting and work around your schedule.

How do your fees work?

Flat monthly fee for 3–6 months based on size and complexity, aiming for clear ROI in both profit and time.

Want more profit and fewer fires to put out?

Share a few basics and we’ll come to the first call with 2–3 specific ideas for your operation.

We usually reply within one business day. Or email us directly at hello@willpinstrategies.com.